Branding 101- The WebQuest

My Business Branding image

The concept of branding is often misunderstood by people who are new to the world of marketing and promotional messaging. Some think if the organization or company has a slick logo or tag line, and you simply repeat these components in advertising and packaging, you can magically create a successful image and marketing for the business. Nothing could be further from the truth. Branding is much more than a creative logo, a catchy jingle or a clever tag line. And if you get your branding wrong, it could take your business a long time to recover in a competitive marketplace.

Central Questions

What are the core concepts of branding and brand definition, what are some best practices for establishing a brand and how can branding be used in the overall marketing strategy of a company or organization?

“Your logo is not your brand unless it's on a cow” - Peggy Collins

Student Instructions

Work through these 5 sections of the WebQuest listed below to complete the assignments in this activity.

  • Introduction: Overview of the Branding 101 WebQuest activity
  • Task: The task you are to complete
  • Process: Steps you must follow to complete the task
  • Evaluation: How your work will be evaluated and graded.
  • Conclusion: Final thoughts on this activity and how to use it for your final project.

Teacher Instructions

A lesson plan has been included for teachers who would like to use this project in their classrooms.



Proceed to the Introduction -->